In its first major marketing effort since being fully absorbed by Roche last year, Foundation Medicine has embarked on an educational campaign to raise awareness about the approach behind its ...

Ad spend by over-the-counter (OTC) medicine brands in the first three quarters of 2023 dropped 13% year-over-year, from $124 million to $107.7 million, according to an analysis by MediaRadar. The main ...

We are awash in drug ads these days—according to Ad Age, in 2001 Pfizer shelled out more than $2 billion on U.S. marketing alone. And yet there’s a numbing familiarity to all those spots: They often ...

Finding solutions to insurmountable health challenges is what drives the biotechnology industry forward. True to its name, progress in the field often requires true harmonization of biology AND ...

RIGHT HERE IN WISCONSIN. PATRICK: IT COULD HELP WISCONSIN PATIENTS. ♪ >> HI. I'M SCOUT AND I'M A LUCKY DOG. >> SCOUT IS THE STAR OF THIS SUPER BOWL AD. >> IT IS THAT I'M A CANCER SURVIVOR. >> HIS ...

Shannon Sharpe was having one of those 15-minutes-of-internet-infamy moments. Social media blew up in September after the retired Denver Broncos tight end -- accidentally, he later said -- broadcast ...

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall. As the flu and respiratory virus continue to wreak havoc across the country, over-the-counter (OTC) cold and ...

You’ve no doubt seen the steady stream of political ads every time you watch TV or go online. But how do you make sense of it all? How do you know what is true and what’s a politically motivated spin ...