Promotions is the part of marketing that specifically involves communicating company or product information to targeted customers. This is a key component of the broader marketing system. Different ...

Scaling social media marketing isn't only about increasing followers or likes, it's also about creating a system that can be ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Sometimes calling out your competitors—rather than pretending that they don’t exist—can be a winning marketing strategy. Innovative brand teams have even featured their rivals within their own ...

Social media marketing is a strategy employed by many companies. One of the biggest complaints I hear from businesses is that they're not having much success on social media. The thing is that certain ...

Australia has launched a multimillion-dollar marketing campaign that depicts its world-first ban on social media for ...

Increased exposure and traffic are the top two benefits of social media promotion cited by marketers in the 2017 Social Media Marketing Industry Report. To gain those advantages, and more, for your ...

Audacy has entered into a new partnership with SPARC Media Hub, selecting the company as its preferred promotional workflow system. The collaboration will cover Audacy’s promotional strategy, campaign ...

In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, ...