A vital component in many research fields is the ability to measure bacterial growth for fermentation, antibiotic effectiveness, synthetic biology, and food safety. Estimating bacterial growth ...

Multi-touch attribution (MTA) has officially gone the way of the dinosaur. As data privacy restrictions like Apple’s App Tracking Transparency (ATT) and Google’s elimination of cookies inhibit the ...

What is IBIS? How to create IBIS models. Looking at the switching behavior of I/O buffers. Formatting the IBIS model. The two parts to the IBIS model validation process. IBIS stands for input/output ...

Scientists have achieved the most precise measurement to date of the mass of the W boson, one of nature's force-carrying particles. The measured value shows tension with the value expected based on ...

Accurately controlling film thickness and uniformity is extremely important for both throughput and performance in the automotive, aerospace, semiconductor, medical, and research industries. White ...

The different IBIS quality levels. The steps in the IBIS bench measurement procedure. Process for Quality Level 2a and Level 2b validation. The Input/Output Buffer Information Specification (IBIS) is ...

When attribution, incrementality and MMM disagree, teams freeze. Growth comes from acting with confidence, stacking small gains and validating impact in the P&L. The post If your measurement strategy ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...