In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, ...

With its existing base of 25,000 advertisers and significant reach to 500 million enrolled consumers, Mastercard Commerce Media operates both in owned channels as well as bank and other publishing ...

Mastercard launched an ad network; Meta plans to sell targeted ads based on use of its AI products; and the Washington Post ...

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Mastercard launches Commerce Media, a platform that uses payments data to deliver targeted ads and clearer campaign ...

Mastercard said that that it does not sell any information that could identify individual cardholders. The company explained its decision to remove certain advertisements by saying that the listings ...

For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came thanks in ...

In a secret deal estimated to be worth millions of dollars, Google paid MasterCard to track whether online ad clicks translated to sales in retail stores. According to Bloomberg, Google has for the ...

Google has just recently taken on some heat about how it was handling, or rather misrepresenting, its location tracking options. "No" doesn't always mean "no", as far ...

If you’re a Mastercard holder in the US, Google has reportedly been tracking whether your buying habits are influenced by online ads in your offline purchases for the past year. The secret deal ...

For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came, thanks in ...