Sarah Goodall is CEO of Tribal Impact, a data-driven social media consulting company focused on B2B employee advocacy and social selling. For as long as I’ve worked in B2B, we’ve been talking about ...
CrowdStrike Inc. is at the forefront of cybersecurity, where the fight against ever-evolving threats feels like a relentless battle against an unseen adversary. This ongoing struggle is ingrained in ...
Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...
TOKYO (Reuters) - Devices designed for improving customer marketing and sports performance are now being used in the fight against COVID-19 as companies deploy their technologies to meet new needs ...
CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large ...