Marketing research is now having its own AI moment—but it’s not just about faster surveys or automated analysis.

Improving the validity of your market research can increase the effectiveness of your marketing strategies. When you know what members of your target market are doing and what they want, you can ...

Marketing research is usually the first phase of the marketing process in a company. Organizations conduct marketing research surveys to garner feedback from their customers about their products and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Audience-insight provider GWI today announced it’s raised over $180 ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the steps in primary market research. It’s ...

Want to Build a Successful Business? Here Are the Key Strategies You Need! Coden, United States – October 11, 2025 / Digital ...

If the “market” is viewed as the totality of all environmental factors that bear down on a business, market research may be defined as a disciplined investigation aimed at discovering what is going on ...

Market research has always been an integral part of building a brand. Conducting market research means gathering information and learning more about your target market, establishing potential customer ...

While nearly 90% of startups make it through their first year, about 70% fail within the subsequent five years Research from Deloitte highlights that customer-centric companies are 60% more profitable ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. One of the most important and obvious ...