The popularity of affiliate marketing has grown significantly in recent years, with more companies turning to this industry as a cost-effective way to promote their products and services. The industry ...

Business success requires an optimized mix of people, process, and technology. Too many organizations ignore or forget the middle layer—the process engineering—that brings together their teams and ...

Is marketing a project or a process? Is this a trick question? Maybe it’s a bit of both. First, some definitions. A process is a sequence of actions or tasks that produces an output. A process is ...

Robotic Process Automation have served to help back-end processes, but now some are seeing its emergence in marketing. Marketers long for automation and currently have tools available like Marketo, ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

Not all marketers think in terms of processes. Those little routines and steps that you go through for everything from updating the CRM system to approving a campaign. In white collar, professional ...

The marketing channel and distribution channel go hand-in-hand. Essentially, without the distribution channel or process, the marketing channel would not exist. The distribution channel includes all ...

I don't know your name. I wish I did. But if your name happened to be Hannah, and I started this article off with "Hey Hannah," that probably wouldn't be the magic pixie dust that drew us together in ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment. When you think about marketing planning ...

Per a requirement from the UA System, UAB’s Office of Marketing and Communications must approve all marketing and advertising efforts at UAB. This is because UAB MarComm is required to track every ...

The last 18 months have seen a significant shift in both the primary and secondary mortgage markets. Facing shrinking loan volume and compressed margins, lenders have broadened their loan products for ...