Earth Day is just a few days away, which reminds us to show our love for Mother Earth all the time. For digital marketers, though, this event is a great reminder of creating sustainable and ...

As we move into a new year, it’s important to look at the current trends in online marketing and branding to see what’s working and what’s not. While many brands and businesses continue to focus their ...

Infographics attract visual learners—which is what most of us are. And that's one big reason infographics are an ideal medium to use in digital marketing: They're more apt than solely text-based ...

You are more likely to remember a new contact on your phone if you saved their information with their face rather than their name. Why? Your brain is capable of processing visuals about 60,000 times ...

Email is one of the most powerful media marketers have, and it's no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and one source reports a $44 ROI for ...

Opinions expressed by Entrepreneur contributors are their own. The marketing industry isn’t the same as it was 10 years ago. And much of that is thanks to the rise of smartphones. Today’s marketing ...

Consumers respond better to visual marketing, and this is one reason infographics became an instant home run when they burst onto the scene several years ago. While they continue to be a very ...

The role of the B2B field marketer has undergone a monumental shift—and field marketing content sits at the center of transformation. Once considered “the last mile” of marketing, implying that ...

Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using ...

People like to call different types of marketing dead. What's the fate of email marketing? Many still believe in it. We caught up with three who are believers, in fact. One claims traditional email ...