Investing in technology to improve marketing is a key priority for franchisors, but maybe even more important to brands is the amount of control franchisees have over advertising. In a new report from ...

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology.

The Norwegian Marketing Control Act offers additional protection to an IP owner, based on the legal ground that a trade mark or product imitation may constitute an infringement of commercial rights.