Every marketing technology vendor wants to sell you their marketing cloud. Whether its Adobe, IBM, Oracle, SAP, Salesforce, Sitecore or SDL — all are making tremendous progress knitting together a ...

Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched. The post Salesforce Marketing Cloud enters the agentic era appeared first on ...

Like every facet of life, marketing evolves with technology—and nothing typifies recent shifts more aptly than the ongoing cloud revolution. While traditional marketing strategies, such as print ads, ...

Salesforce on Tuesday announced the release of Marketing Cloud Lightning. In a nutshell, Marketing Cloud has been revamped with the Lightning Experience, which will create a common look and feel ...

When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships. But there had to be sound business ...

If Henry Ford were alive today to ask pharmaceutical execs what they want, hopefully none of them would reply “faster reps.” Nevertheless, many companies continue to take a somewhat short-sighted ...