Marketing Myopia is when firms focus on their own needs or try to develop a perfect product from their own perspective ...

Industry Key Success Factors are the 5-6 core competenices that seperate the good from the great firms in an industry. You ...

A clip of the famous Las Vegas Sphere featuring Kick streamer Adin Ross and Playboy Carti has garnered a lot of attention on social media, with fans wondering about the cost of such marketing. The ...

Engagement and reach are what marketers are paying for, and Twitch clips can provide both. These downloaders enable marketers to capture and share pieces of a live streaming session – to reshare on ...

"Twitch is, in many ways, the new live TV," says Alec Henderson, head of digital at APG. "And the clips from the livestreams are just like TV reruns." By Elias Leight Not long after Lil Tecca released ...

In the Branded clip above, marketing whiz Mikhail (played by Ed Stoppard) approaches the leaders of a dim sum restaurant and asks them how far they’re willing to go to get the Russian market that’s ...

Great Clips partnered with Tyler "Ninja" Blevin on a sweepstakes to boost downloads of the salon chain's mobile app, according to a company announcement. Ninja is the top gamer on Amazon's Twitch ...

MINNEAPOLIS — Great Clips, Inc. today unveiled its first ever March Madness-themed marketing campaign in support of the brand’s NCAA partnership. The campaign will come to life across social media, a ...

Right around the start of playoff season, the NHL is building on its work with official partners MassMutual and Great Clips through campaigns that look to get fans engaged with the brands' content and ...

AVENTURA, Fla., Dec. 08, 2021 (GLOBE NEWSWIRE) -- Life Clips, Inc. (OTC Pink: LCLP) (the “Company”), announced today that Belfrics India has launched a marketing campaign with the collaboration of ...