Analytics that answer what works now and what will work next. There is no debate that analytics give marketers insight into efficiency and spending in ways that they could not see in the past. However ...

ENGLEWOOD, Colo.--(BUSINESS WIRE)--TeleTech Holdings, Inc. (NASDAQ: TTEC), a leading global provider of technology-enabled customer engagement and experience solutions today announced the expansion of ...

August 9, 2018 -- Columbia, MD -- Merkle, a leading technology-enabled, data-driven performance marketing agency, announced a formal agreement with Cardinal Path, an award-winning marketing analytics ...

Marketing Management Analytics (Ipsos MMA), a marketing analytics consulting firm, has released a 2.0 version of its Activate Unified Marketing Planning Platform in collaboration with leading advisors ...

PARSIPPANY, NJ--(Marketwired - Aug 26, 2014) - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced the Marketing ...

BURLINGTON, Mass.--(BUSINESS WIRE)--iKnowtion today announced that Don Ryan, iKnowtion Senior Partner, and Marcy Riordan, iKnowtion SVP Consulting Services, will be speaking at the Direct Marketing ...

Meghan Gallagher is a Seattle-based freelance content writer and strategist. She has a B.S. in Marketing Management and a background in digital marketing for healthcare, nonprofit, and higher ...