Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Outset, a San Francisco startup that uses ...

I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...

One year after emerging from stealth, Strella has raised $14 million in Series A funding to expand its AI-powered customer research platform, the company announced Thursday. The round, led by Bessemer ...

Vibe coding is a software development approach that uses AI, particularly (LLMs), to generate and refine code based on high-level NL instructions, saving a massive amount of manpower and time vs.

SAN FRANCISCO, Oct. 31, 2024 (GLOBE NEWSWIRE) -- Outset, the first AI-moderated research platform providing the scale and speed of a survey with the depth of a one-to-one interview, announced today a ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...