LivingMirror — an AI powered tool aimed at revolutionizing market research in the healthcare world — aims to empower brands to do market research, without ever needing to talk to actual humans.

Blake McShane is an associate professor of marketing at Kellogg, where he teaches courses in customer analytics, marketing research and data analysis. As a statistical methodologist, McShane has ...

The $83B market research industry faces a fundamental problem that has persisted for decades: traditional methods force companies to choose between depth and scale. Focus groups provide rich ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

If OpenAI has its way, the next online course you take might have a chatbot component. Speaking at a fireside on Monday hosted by Coeus Collective, Siya Raj Purohit, a member of OpenAI’s go-to-market ...

The Office of Undergraduate Research hosts online courses for prospective and current undergraduate researchers. The names of the courses are linked to their Course Insights' webpage for more ...