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The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

It's really true that a lure can make the difference between a good day on the water, or a bad day on the water. Does the ...

In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

GRAND FORKS, N.D. -- As a muskie fisherman with a knack for inventing things, developing a muskie lure came naturally for Jeff Sprecher. It appears the Grand Forks inventor and entrepreneur has landed ...

Minnesota (WCCO) — Named after his high school sweetheart and wife, Todd Bissett has combined his love for fishing with his love for lures — which he makes by hand in a small shop next to his house in ...

SHREVEPORT, La. - Several years ago the fishing lure manufacturers looked to the ICAST Show each summer as the main arena to introduce new lures and tackle, since it's one of the biggest trade shows ...