Snoop Dogg—yes, the Doggfather himself—landed in hot water with “the people,” but you know this. Snoop, Rick Ross, Soulja Boy and Nelly have aligned themselves with multiple pro-Trump inauguration events. The backlash? Nuclear. People are dragging them and they are getting the “Chrisette Michele treatment.” So let’s talk about the fallout.

If it were possible to short a public figure with maximum leverage, Elon Musk would surely be the top target. The political and enterprise value of “Musk Inc” is built on treacherous ideological sands.