Learn how to make elastic bracelets with Loom Bands. A simple, creative project that’s great for beginners and a fun way to pass the time. If you've ever wondered what to do with a pile of loom bands, ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Two years after going into business, Rainbow Loom inventor Cheong Choon Ng was nearing the millionth sale of his plastic-pronged device for weaving colorful rubber band bracelets. The $16.99 kits were ...

CASSELTON, N.D. - Lauren Oberholtzer's fingers fly as she methodically weaves an intricate pattern out of colorful rubber bands. Within minutes the Casselton 10-year-old has created a fun, stretchy ...

Forbes contributors publish independent expert analyses and insights. I write about global education, game-based learning, kids, & culture. Rainbow Loom is not just a craft set. It may also be a ...

WE’VE had our fair share of primary school age crazes in our house, from Silly Bandz to Moshi Monsters figures. Now the kids have gone loopy for loom bands – the new must-have toy. These are tiny ...