Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

A brand's logo is not only about visual identity. It also captures the brand's values and story -- which were evident in this ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the kitchen ...

Austin officials revealed a new city logo on Thursday, September 4, marking the first unified brand identity in the city’s history. The internet, however, has a lot to say about the logo, most of it ...

Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too. On Tuesday, the Southern-inspired casual dining chain unveiled a ...

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man ...