Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Local Marketing Plus SEO, a digital marketing agency based in Kelowna, British Columbia, has announced the launch of comprehensive AI-powered marketing tools designed specifically for trades and local ...

National advertising is more effective than local, then-CEO Rob Lynch told the ICR investor conference audience early last year as he detailed planned spending shifts at Papa Johns. Not so, it appears ...

Glimbora transitions from local service marketing to a global solution provider, combining distribution and localized marketing for international brand success ...

WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study ...

Indianapolis-based Well Done Marketing is done doing business after 20 years, the firm announced Friday on social media. The company said it would be wrapping up projects for its clients over the next ...

As an example, the nationwide launch of Verizon Wireless in the early 2000s made special provisions for localized advertising ...

I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2025, healthcare marketing for medical practices is shaped by two digital powerhouses: ...