Forbes

Autonomous Advertising: Mapping The Future Of Machine Learning In Ad Tech

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The auto industry is on a mission to improve the experience and value of vehicles by ...
Forbes

11 Of The Smartest Ways To Leverage Machine Learning Ad Tools

Machine learning is a method of artificial intelligence wherein the system learns from mistakes. While many artificial intelligence platforms using ML models still need a human supervisor, they can be ...
The Verge

Facebook is going to explain more about how machine learning decides the ads you see

Posts from this topic will be added to your daily email digest and your homepage feed. The ‘Why am I seeing this ad’ tool is getting some updates. The ‘Why am I seeing this ad’ tool is getting some ...
Nasdaq

Snap's Ad Strategy Shifts Toward Machine Learning and AR Stock Falls 48%

Snap (SNAP) is shifting its strategy toward expanding its advertising business and advancing its augmented reality (AR) technology amid stiff competition from tech giants like Meta (META) and TikTok.
Search Engine Land

Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

“In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday morning. As ...