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Twenty years. 2-0. That’s how long it’s been since LeBron James signed his deal with Nike. The same way Bron has given us twenty years worth of epic highlights and dazzling moments, he has also ...

LeBron James continues to be a busy man on and off the basketball court. The four-time NBA champion has revealed the newest sneaker in his signature line: The “Time Machine.” From the 👑 to the next ...

Since securing the program’s fifth national championship, the UConn men’s basketball team has been raking in the honors and accolades, including a parade in Hartford, signs around the state marking ...

James, who was coached in high school by Duquesne head coach Keith Dambrot, sent new Nike shoes to the team in Omaha, Nebraska. On Wednesday night, the team shared a video of players receiving the ...

Nike is taking LeBron fans back to NBA Draft Night 2003, when the legend was the first pick and started his career with the Cleveland Cavaliers. The LeBron Best In Class Collection launches Friday, ...

Some questions were never meant to be answered. However, humans will always entertain debates about time, outerspace, and where LeBron James would have gone to college. While we will never know what ...

Los Angeles Lakers star LeBron James is ready to cheer on Duquesne in the NCAA tournament, and the Dukes are geared up for March Madness courtesy of the four-time NBA champion himself. James gifted ...

It has been a momentous season for LeBron James. Not only did the Los Angeles Lakers forward break the NBA scoring record, but he has been celebrating two decades with Nike throughout this year. The ...

The sneaker geniuses at Nike who design LeBron James’s signature shoes pay plenty of attention to cushioning. There aren’t many NBA players, after all, with the King’s combination of size, speed, and ...

For LeBron James, 23 is more than just a number. The NBA great first took up his idol Michael Jordan’s jersey digits as a kid in Akron, and beyond two brief interludes wearing 6—first with the Miami ...