Gen Z TikTokers are getting a glimpse into the past, thanks to vintage catalogs — and the content is making them nostalgic for a time they’ve never known. But in a new trend, TikTok accounts devoted ...

A JCPenney’s catalog from 1990 has Gen-Zers wishing they’d been born earlier — and Millennials and Gen-Xers tripping down memory lane. Uploaded by @wedontwannagrowup, a TikTok account dedicated solely ...

Like you weren’t seen for who are? Because women like me? We’re rarely cast as the lead. Launching October 2, JCPenney is ...

Ashley Graham by JCPenney also furthers Penney's reputation for being inclusive with its sizing. In 1962 the retailer ...