A consumer-driven global economy has forced companies to become more creative than ever when marketing goods and services to consumers. An online international marketing management degree can teach ...

Forbes contributors publish independent expert analyses and insights. I write about how data & data-driven marketing are changing business. As I predicted, integrated marketing management (IMM) is ...

"If you're a professional who has spent years mastering your craft, you should also value the expertise of people who have ...

Mariah is a Berlin-based writer with six years of experience in writing, localizing and SEO-optimizing short- and long-form content across multiple niches, including higher education, digital ...

The International Marketing Club is a valuable resource for students to explore marketing in a global context. The club's mission is to provide a professional platform for students who are passionate ...

Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in triggering short-term sales, they play a vital role in most ...

The Sri Lanka Institute of Marketing (SLIM) recently hosted the first ever International Conference on Marketing Management (ICMM) in view of the Institute’s golden jubilee celebrations. The ...

The carrying out, and management of marketing initiatives across several nations or areas of the world from one domestic country is referred to as international marketing. With the purpose of ...

Paramount Pictures on Thursday replaced the executive in charge of its international marketing operations, in the latest management shuffle at the Los Angeles studio. Former 20th Century Fox executive ...