As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

Today in this competitive world with numerous marketing & promotion avenues, and impeccable marketing campaigns, businesses look for a coherent, consistent and continually engaging form of marketing ...

Nick Chandi is the CEO of Forwardly, which helps small businesses in the US accept instant and faster payments 24/7 for up to 80% less fees. Today, traditional marketing strategies alone may not be ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Answer: Before you spend your hard-earned bucks, we suggest that you take a look at the primer we offer on building a marketing plan (which includes simple steps for integrated marketing ...