New Leaks Reveal Instagram’s Plan to Compete with TikTok Instagram is reportedly working on a dedicated app for its short-form video feature, Reels. This development comes as TikTok faces increasing ...

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

Last month, Instagram began rolling out a new set of controls that allowed users to personalize the topics recommended to ...

Instagram appears to be quietly testing locked reels that viewers would have to unlock with a code and a provided hint. The feature is a simple way to increase engagement with the creator’s content, ...

Instagram may take a new direction with its short-video feature, Reels, as TikTok's future in the US remains unclear. While ...

Instagram has taken a significant step in enhancing user experience by rolling out the ability to control the Reels algorithm to a broader audience. Just over a month after introducing this feature to ...

Meta continues to target creators in the days following the U.S. TikTok ban. In addition to paying TikTok creators big bonuses to publish reels, Instagram announced on Wednesday that it’s introducing ...

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.