In the dizzying arms race of social media, Instagram is reportedly considering an important move to gain an advantage: spinning off its short-form video feature, Reels, into a standalone app.

Instagram and TikTok’s apps might look even more similar before long. Instagram just announced a test rolling out to “a small group of people“ that makes Reels the default tab view when you launch the ...

Instagram may be taking on TikTok with a new app. The social media platform’s head Adam Mosseri told staff this week that they are considering the launch of a separate app for Reels, its short-form ...

Platforms built to connect people, for better or for worse, are now for doing the opposite.

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

Meta is mulling launching a standalone app for short-form videos, The Information reported, citing an anonymous source who heard Instagram head Adam Mosseri talking about the project to staff. The ...

New data shows Instagram Reels ads now make up over 50% of all ad inventory, as users spend nearly half their time on the app ...

Last month, Instagram began rolling out a new set of controls that allowed users to personalize the topics recommended to ...

Instagram has a new app that lets you watch Reels on your TV. The app is debuting first on Fire TV devices. Support for other devices will come over time. Instagram has a new app that lets you watch ...

Have you ever just wished you could watch Instagram Reels right on a TV? Maybe? Well, if so, you're in luck. Meta has launched an Instagram app exclusively on Fire TV. It will be solely for ...