ITV has restructured its commercial airtime sales team in a move designed to help the terrestrial giant achieve the aim of becoming a global multiplatform broadcaster. The changes, the latest to ...
LONDON — ITV’s hopes of winning immediate regulatory concessions over how it sells its ad breaks have been dashed. The Competition Commission has said the web must keep the system, known as Contract ...
Media buying agencies have forecast a 10% year-on-year slump in the TV advertising market for September, which will exacerbate ITV's financial woe. ITV1 will be hit particularly hard because of its ...
The company is targeting growth in users, engagement and digital revenue, but some analysts worry about the upfront investment and wonder if ITV "may be understating its potential cannibalization" of ...