Advertising, when done right, is an art. After all, people have made Emmy-winning shows just about the ins and outs of ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 44 sec ago By Tim Nudd - 4 hours 29 min ago By Gillian Follett - 5 hours 29 min ago By E.J. Schultz - 5 hours 29 min ...

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following ...

Saudi Arabia’s National Day ad is winning global attention by breaking stereotypes through humor and vivid storytelling. It showcases the kingdom’s diverse landscapes, rich culture, and modern ...

If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...

Twix recently released a humorous ad promoting its twin-fingered chocolate sweet treat, but some stuffy viewers failed to see the funny side. As a result, the playful ad was swiftly banned by the ...

Apple's recent advertising campaign in China has taken a playful twist to highlight the security features of its iPhones. After partnering with a famous comedian, Apple released humorous video ads ...