As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), ...

It’s always worth attending a seminar or two at a major market because you never know when the conversation might just turn. At ICFF this week during the Making, Marketing and Selling Design in a 24/7 ...

Strike up a conversation that builds consumer trust about what your company stands for before you start pitching your product or service. Members pictured from left to right [Image credit: Photos ...

This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, and ...

Many companies these days are focused on building “communities”—loyal customers who not only regularly and/or repeatedly purchase a company’s products, but also engage with the company and each other ...

Communicating with your employees and customers about your sustainability efforts is crucial to demonstrating your commitment to doing what is important for the planet. It invites them to join the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bobby Marhamat How can ...

SAN FRANCISCO, Nov. 14, 2024 /PRNewswire/ -- Typeform, the intuitive form builder and conversational data collection platform, today announced new features that provide business-to-consumer (B2C) ...

Engaged customers are key to keeping your brand front-of-mind. Max Eaglen, director at Platform, offers five steps to help your message resonate with your audience Brands are complex things. They ...

is more than just a month of fasting – it’s a time of reflection, generosity, and community. It also brings a unique shift in consumer behavior, creating a golden opportunity for brands to connect ...

From word-of-mouth marketing to online communities, and of course social media, social marketing is very popular these days. Its idea is simple yet powerful. A company lets its customers take charge ...