Marketing and sales strategies will change over time, so don’t worry about having a perfect blueprint. The goal is to show that you have a thoughtful approach to reaching your market and gives you an ...

"Mr. Beaver, my husband, 'Leroy,' is a high school history teacher and just inherited $50,000. He wants to use it to open a business but does not know what kind of business. "I grew up in a family ...

You’ve probably heard the saying, “A jack of all trades is a master of none”—however, the full quote actually ends with, “but oftentimes better than a master of one.” That’s the spirit behind the ...