If there is one universal truth about the digital world, it is that as soon as we become comfortable with one set of standards, everything changes. And now, as the industry moves away from third-party ...

Cookies make marketing measurement easier. Wait, I’m missing a word. Cookies make imperfect marketing measurement easier. That’s the big-picture story as marketers prepare for the onslaught of ...

Marketers rely on data to analyze consumer behavior, measure campaign performance and maximize opportunities to engage through data-driven advertising and digital marketing strategies. As data ...

A day without third-party cookies is looming: By late 2023, Google plans to eliminate the use of third-party cookies in Chrome—a browser used by an estimated 3.04 billion people worldwide, essentially ...

Retargeting ads have long been a key tool used by health marketers to direct brand awareness messaging to their target audiences. These online ads target consumers based on their previous internet ...

Digital advertising has always been an efficient channel for DTCs because of its ability to target consumers based on explicit and implied behavior, and to directly measure attributable sales. This ...

Moving from a position in a consulting firm advising Fortune 10 companies to SVP of Retail and Marketing for one of the world’s leading cannabis brands may seem like a daring career transition for ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. With the death of third-party cookies looming over marketers’ minds ...

The death of the internet cookie has been a long-talked-about inevitability. While Google said earlier this year that it will delay a plan to phase out third-party cookies on its Chrome browser until ...

A Leeds professor’s research looks at the challenges of online regulation in balancing consumer rights and market fairness. On the internet, cookies are crumbling as mainstream web browsers look to ...