Mattel’s Hot Wheels brand has come up with some major promotional efforts to sell more of its die-cast cars. There was the Hot Wheels Legends Tour (still going on), the Hot Wheels IWC Swiss Watch, the ...

Which Hot Wheels Ultimate Garage is best? Hot Wheels makes tens of thousands of model cars and trucks as well as hundreds of play sets, tracks and tricks where kids play with their cars. A Hot Wheels ...

The Hot Wheels: Ultimate Challenge Episode 7 release date and time have been revealed. The upcoming episode of the show, titled “Mardi Gras Mania vs. The Reaper,” will be broadcast on NBC. In this ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." NBC is launching a prime-time TV show in which teams compete to build the best full-size Hot Wheels–style ...

Terry Crews proved there's more to Hot Wheels than fast cars. In an exclusive clip from NBC's latest show, Hot Wheels: Ultimate Challenge, the America's Got Talent host appears as guest judge and gets ...

In each episode of Hot Wheels: Ultimate Challenge, two Hot Wheels “superfans” take an ordinary car, one that has meaning to their lives, and transform them into life-sized Hot Wheels cars. The winner ...

EXCLUSIVE: Hot Wheels: Ultimate Challenge is bringing the heat for NBC and Peacock. The reality competition series, which debuted on NBC May 30, has seen strong growth for its premiere episode. After ...

NBC moves into high gear with the premiere of “Hot Wheels: Ultimate Challenge,” an epic car makeover reality competition series based on one of the world’s most popular toys, which premieres May 30 at ...

"Everyone remembers their first car, the life experiences they had, and the friends who came along for the ride. Hot Wheels is a legendary brand that has created a space for imaginations to run free," ...

A lot has been made over the relative dearth of family-friendly content at the multiplexes over the last few months, but the same thing could be said for network TV’s winter schedules, too.

After taking a tour of the Mattel Hot Wheels Design Center and learning about the brand’s Treasure Hunt hidden treasure […] ...