Building on the brand’s original Ball-ance campaign, Hans is back to show the benefits of X-Temp™ with Starts Cool. Keeps Cool.™ technology WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 ...

“Cradle your nethers and your life will be light as a feather” and other engaging, lighthearted messages encourage men to find their balance – or “ball-ance” – in the brand’s most innovative boxer ...

We gained share in U.S. Innerwear, and our Hanes Total Support Pouch launch shows how our brands can appeal to younger consumers with a combination of innovative products and compelling marketing. Our ...

Is it getting warm in here or is it just Us? Hanes wants the men in your life to #VouchForThePouch in support of their newest launch: Comfort Flex Fit Boxers. And they have some compelling dudes on ...

Sorry, your browser doesn't support embedded videos. The brand is also launching a new commercial, “Stay Cool. Stay Supported.” in which Hans, the original Ball ...

The brand is also launching a new commercial, “Stay Cool. Stay Supported.” in which Hans, the original Ball-ance guru, continues his search for the very best from his underwear. Hanes X-Temp™ Starts ...