Building on the brand’s original Ball-ance campaign, Hans is back to show the benefits of X-Temp™ with Starts Cool. Keeps Cool.™ technology WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 ...

Boxers or briefs. It’s the age-old question for men. Or it was. Now, Hanes is asking a new question: pouch or no pouch? Today, Hanes is launching its biggest new product in years. It’s called the ...

“Cradle your nethers and your life will be light as a feather” and other engaging, lighthearted messages encourage men to find their balance – or “ball-ance” – in the brand’s most innovative boxer ...

Sorry, your browser doesn't support embedded videos. The brand is also launching a new commercial, “Stay Cool. Stay Supported.” in which Hans, the original Ball ...

The brand is also launching a new commercial, “Stay Cool. Stay Supported.” in which Hans, the original Ball-ance guru, continues his search for the very best from his underwear. Hanes X-Temp™ Starts ...