Damaged, overprocessed, and color-treated strands are restored to a state of softness, strength, and high-gloss shine.

The Japanese hair washing method is trending for its gentle, scalp-focused approach to hair care. Learn why this simple technique is gaining popularity, how it works, and the benefits it offers for ...

Thankfully, my editor put me onto Kiwabi Hair Color Shampoo, a Japanese color-depositing formula designed to softly blend ...

The Japanese are the best people to learn from when it comes to beauty, as they are always one step ahead and deliver finesse results, which the world is now slowly adopting. In today’s chapter, we’ll ...

Add Yahoo as a preferred source to see more of our stories on Google. On Oct. 14, Ashley Kim (@ashleykimchi), a Korean American TikTok creator, posted about what she believes to be the “epitome of the ...

Japanese hair straightening, AKA “thermal reconditioning treatment,” videos have been popping up across my social media timelines, but what is it exactly? The end results look similar to a relaxer, ...

Add Yahoo as a preferred source to see more of our stories on Google. frantic00/ iStock/ Getty Images Plus via Getty Images Nothing says chic and effortless like the updo. It's the quintessential ...