Necessity is the mother of invention, and this mom saw a need. Sharon Choksi, a co-founder of the clothing brand Girls Will Be, first got the idea to launch a line of comfortable girls’ clothes when ...

BuddingSTEM's clothes feature space and dinosaur prints in traditional girl colors and designs Girls should be allowed to love astronauts and trains – but sadly they don’t really have clothing options ...

As the mother of a 4-year-old girl—as well as a card-carrying feminist with a PhD in women’s studies—I find myself struggling with exactly what it means to raise a daughter in 2020. When Ella was born ...

This story is part of CNN’s American Journey series. Have you transformed your passion into profits? Send your story to CNN iReport, and you could be featured in a CNN story. Cousins Maya Choksi and ...

A woman named Sharon Choksi got so fed up with not being able to find clothes for her daughter that would not be short, tight and pastel, she decided to come up with her own clothing line. This is how ...

If you have a daughter like I do who hates dresses and abhors anything pink, sparkly or with ruffles and frills, you are pretty much out of luck if you head to most of the major retail stores. What ...

Many little girls like dolls, flowers, butterflies and ponies. A lot of them also like cars, robots, dinosaurs, and spaceships. But most girls clothes only feature the flowers, butterflies and ponies.

“Mum have you seen these?” my nine-year-old daughter cries in delight as she shoves her hands into a previously undiscovered pair of pockets in her new dress. I know that delight. Most women do.