"It just shows us how much power and how much room we have with what we're given to represent and inspire other girls," band member Sophia Laforteza tells PEOPLE KATSEYE's Gap campaign was released ...

Gap blew away expectations for company-wide comparable sales, which grew 5% during the quater after its viral "Better in Denim" campaign with Katseye. CEO Richard Dickson told CNBC economic data ...

Add Yahoo as a preferred source to see more of our stories on Google. Gap's viral Katseye "Milkshake" ad shattered engagement records and helped drive its strongest sales growth in years, reviving the ...

Gap’s latest campaign starring the TikTok-born group Katseye and American Eagle’s denim ads with actress Sydney Sweeney may seem like they’re sending two very different messages—the latter ...

Levi Strauss, American Eagle and Gap have leaned on A-list celebrities like Beyonce and Sydney Sweeney to drive denim sales, sparking a "denim war" in retail. The campaigns cost retailers millions of ...

KATSEYE are reflecting on the success of their viral Gap commercial. The ad campaign, called "Better in Denim," features band members Sophia Laforteza, Manon Bannerman, Daniela Avanzini, Lara Raj, ...