As with most things in life, there’s a delicate sense of balance that goes along with high frequency marketing tactics. While you want to reach every lead at exactly the right stage in the sales cycle ...

Alliance Data Systems is merging its loyalty-marketing consultancy Frequency Marketing, Inc. with its database-marketing firm Epsilon. The merger couples Epsilon’s database management expertise with ...

Alliance Data Systems Corp. has acquired Frequency Marketing Inc., a provider of loyalty marketing services and technology, for an undisclosed sum. Frequency Marketing will operate as a unit of Dallas ...

In marketing a business, one of the concepts that many business owners lose sight of is the frequency of their message. Processing Content In other words, how many times does their target audience ...

I recently gave a talk to a business group and described recency, frequency, and monetary (RFM) models. One of the questions I got at the end was to distinguish between the frequency of RFM and the ...

Opinions expressed by Entrepreneur contributors are their own. For the past 60 years, TV represented the best way to reach the masses. With one commercial, you could reach a wide audience of tens of ...

What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. It's a ...