A Hard Rock hotel is heading to the heart of the Shoals. It will be in the center of Florence, AL. There are nearly 40 traditional Hard Rock hotels worldwide and most are large enterprises that ...

Alabama is set to get its first Hard Rock hotel. The REVERB hotel is slated for downtown Florence. The eight-story building will replace the Days Inn hotel, which has stood vacant for 15 years, in the ...

FLORENCE, Ala. (WHNT) — Hard Rock International has officially announced the plans for a Hard Rock Reverb hotel in downtown Florence. For over 15 years, the Days Inn hotel has stood vacant in the ...

Dean Donnell, food and beverage director at Marriott Shoals Hotel and Spa, begins his workday around 9 a.m., visiting all of his chefs and managers. After that, he takes a look at what's on for the ...