After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage with an all-star lineup of trailblazing athletes, led by WNBA phenom Caitlin ...

Nike’s return to advertising’s biggest stage sets the groundwork for the brand’s goal of returning to the intersection of culture and sports, CEO Elliott Hill recently told analysts. Nike VP retires ...

As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. "So Win," created by Wieden+Kennedy Portland, will debut ...

When the official Nike account on X (formerly known as Twitter) posted their new Super Bowl ad on the platform, they summed it up best — "There's one guarantee in sport. You'll be told you can't do it ...

Nike is a company known for its brilliant advertising. “Just Do It,” “Bo Knows” and the recent “Find Your Greatness” campaign are only a few of the company’s eye-catching ads. Nike has sold billions ...

Nike released the ad for Phoenix Suns guard Devin Booker's new signature shoe “Book 2” and debuted them against the Portland ...

When Nike advertises, people listen. For all the ink spilled on younger Americans' suspicion toward the field of marketing at large, the company's commercials—originally made in conjunction with the ...

Tyler, the Creator has taken on narrator duties for Nike’s ad relaunching the “Just Do It” campaign. The 60-second spot, “Why Do It?” gets its first airing Thursday night during the NFL season opener, ...

This article is published by AllBusiness.com, a partner of TIME. Advertising has the power to shape culture, influence behavior, and create unforgettable moments. Over the years, some ad campaigns ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Created with Portland’s Wieden ...