When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

The losses were less than in Q2 2025, but still greater year-over-year compared to Q3 2024.

The company posted a one-time $15.93 billion tax charge that cratered its bottom-line EPS numbers.

While most of us think about virtual reality (VR) when it comes to reality-warping technology, augmented reality (AR) gets a ...

We're in the midst of an evolution with immersive technology. Marketing efforts Meta's Oculus and Apple's Vision Pro emphasize consumer-centric applications such as gaming, but this consumer-centric ...

The augmented reality (AR) and virtual reality (VR) market has shown a sharp rebound in the first quarter of the year, with 18.1% annual growth that is setting up mixed reality (MR) and extended ...

Explore the latest smart glasses with AI, AR, and VR features that are transforming wearable tech in 2025. Discover the top ...

Mixed reality is already here, and the next step for headsets and glasses is a wave of AI that experiences it alongside us -- raising a whole new set of questions and concerns. I started with CNET ...