Yes, indeed. There are quite a few blue eyes at Chicago-based Blueye Creative, launched by managing partner Shannon Smith in 2004. And, there’s also the blue branding of the Facebook preferred ...

When building a technology platform, self-service isn’t always the Holy Grail it seems to be – at least initially, as Spruce Media founder and CEO Rob Jewell discovered. A couple of years ago, his ...

Groupon has signed an agreement to allow full service advertising services provider AdParlor to handle the local deals network’s entire Facebook advertising spend. The exclusive contracts represents ...

The news: Meta rolled out a sweeping set of upgrades to partnership ads on Facebook and Instagram, giving brands new AI-driven tools to identify, evaluate, and convert creator content into paid ads ...

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides ...