Business Wire

e.l.f. Cosmetics and Beekman 1802 Join Forces for World Kindness Day in Roblox

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, joined forces with Beekman 1802 to celebrate World Kindness Day with an all-new game within e.l.f.’s Roblox ...
Retail Dive

E.l.f. tests real-world commerce on Roblox via Walmart tech

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with sister ...
Investopedia

E.l.f. To Sell Physical Beauty Products on Roblox

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...
Business Wire

e.l.f. is the First Beauty Brand to Launch a Financial Literacy Game on Roblox

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) is making history as the first-ever beauty brand to launch a financial literacy game on Roblox. This experience is specifically designed to ...