Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Opinions expressed by Entrepreneur contributors are their own. Embarking on a marketing campaign without a solid strategy is like trying to find a destination without directions or a map to guide you.

Why do so many companies fail? One big reason has to do with an unsuccessful content marketing strategy. Without a good one, the likelihood of failure goes way up. The Fast Company Executive Board is ...

Content marketing has come a long way since its early days. You can no longer write something, post it online, and expect it to generate positive results because you were one of the first to write on ...

Everyone likes to watch videos on the web. According to official statistics from YouTube, they have " over a billion users — almost one-third of all people on the Internet — and every day people watch ...

Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.” Brilliant marketing messages immediately express what’s important ...

Forbes contributors publish independent expert analyses and insights. I cover marketing, technology, cryptocurrency, and startups. When people talk about content marketing, they pull up obvious ...

With technological advancement, changing consumer expectations, and the growing influence of artificial intelligence, content marketing continues to ...

Learn about the pros and cons of content marketing and PPC, and find out which could be a better investment of your time and marketing investment. On the other hand, PPC can immediately get you on top ...