Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

Event planning covers a lot of territory, from child's birthday parties to lavish formal affairs. When marketing your event-planning business, identify the key points of difference between your ...

ALEXANDRIA, Va.--(BUSINESS WIRE)--One-half (49 percent) of event planners surprisingly report marketing departments at their respective companies are always or often involved in the planning and ...

Aerial views of large, outdoor events can be helpful in the promotion of a company, location, or future events. This photo is showcasing the 2019 Manure Management Expo with equipment vendors in the ...

If you are creating an event marketing plan, keep these six topics in mind as you go through the planning process. From the initial planning stages to event wrap-up, this list will serve as a quick ...

Event teams live in the future: always imagining how to turn event visions into reality. But the future is unpredictable, constantly threatening event organizers' aims to deliver a flawless experience ...

This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

The fundraising event has long been at the center of nonprofits’ fundraising strategies. With some careful planning, a fundraising event has the power to attract new donors, engage existing supporters ...

The next generation of events is here—the result of a seismic shift in the industry and two years of digital acceleration during the global pandemic. With the template reset, opportunities abound for ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

Millennials have been the focus of research and event marketing (including ours) for years now, and there are new articles (either praising or criticizing the generation) on a daily basis. But if ...

Brainstorming creates an environment where involvement, commitment, loyalty, and enthusiasm can flourish. When you work as a team to brainstorm, you are not only coming up with great ideas but ...