Esurance has retired Erin, the pink-haired secret agent, from its commercials and in doing so may end a meme that was getting out of hand: Fan art depicting the character in adult-oriented situations ...

The Spot:A cartoon man and woman are players in some sort of futuristic football game. They wear spacesuits and helmets. Their opponents are large, menacing robots. One of the robots shoots snow out ...

The sheer number of responses to Seth Stevenson’s Ad Report Card is testament to the consumer awareness—if not success—of Esurance’s latest ad campaign featuring the pink-haired anime figure Erin. For ...

Erin Esurance had less appeal and awareness than Microsoft's (MSFT) universally hated "Clippy" icon, according to a corporate mascot tracking survey by E-Poll Market Research, which may be one reason ...

While advertisers like Anheuser-Busch, Coca-Cola and Hyundai targeted the 100-million-plus viewers of Sunday’s Super Bowl, auto insurance company Esurance has mixed a traditional TV commercial, a ...