Esurance has cycled through a few different messaging strategies over the years — remember those animated ads with Erin Esurance? — and it's now leaning into snarky humor and celebrity appeal as it ...

The Esurance animated commercials – produced by Ghostbot and Wild Brain – look great, but are they good at selling car insurance? Ad critic Seth Stevenson doesn’t think so and he’s penned a lengthy ...

Esurance is launching a 90-second Bollywood-inspired music video spot that will run through October exclusively on IFC during the network's "Wake Up To Bollywood" film block on Sunday mornings. "We ...

Gary Tolman, president and CEO, Esurance Insurance Services Inc. Esurance’s advertising was not translating into buying customers, and Gary Tolman needed to know why. “We could see through the actual ...

Ironically, an online brand reports, it remained rather unknown to potential customers until it launched a TV campaign. And, says its CMO, television remains "the most powerful reach vehicle and ...