Auto insurer Esurance claims it was able to reduce its cost per acquisition 30 percent compared to other channels using Google mobile ads with click-to-call functionality. As part of its most recent ...

SAN FRANCISCO, April 5, 2017 /PRNewswire/ -- Today, Esurance debuted a new television commercial and social media campaign featuring Buster Posey, three-time World Series champion, four-time All-Star ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 day 16 hours ago By Garett Sloane - 1 day 19 hours ago By Tim Nudd - 1 day 21 hours ago 1 day 21 hours ago By Ad Age and ...

Seth Stevenson just can't figure out what one TV spot is selling--even after seeing the ad again and again. The spot in question features a man and woman playing a futuristic football game against a ...

Are you a print subscriber? Activate your account. By Parker Herren - 31 min 50 sec ago By Garett Sloane - 1 hour 1 min ago By Neal Hansch - 1 hour 1 min ago By Adrianne Pasquarelli - 1 hour 31 min ...

Walter White is back! Well, he’s sort of back. In what surely will be one of the favorite commercials of the Super Bowl XLIX, Bryan Cranston reprised his role as Walter White for Esurance. In addition ...

"Anybody need a ride to the big game?" By Lorena O'Neil Lindsay_Lohan_Superbowl_Spot_Teaser - H 2015 The clip shows a smiling Lohan offering, “Anybody need a ride ...

Esurance has cycled through a few different messaging strategies over the years — remember those animated ads with Erin Esurance? — and it's now leaning into snarky humor and celebrity appeal as it ...

More than 111 million people watched the Seattle Seahawks stomp down the Denver Broncos for an easy Super Bowl win on Sunday night, but the real game was on Twitter. And the winner, according to ...

esurance CMO Alan Gellman was brutally candid with me today about the state of ad tech and the programmatic ecosystem. “Don’t pretend to be transparent,” he warns. Gellman should know. As he told me ...

When Allstate snapped up Esurance six years ago for a cool $1 billion, the digital player was supposed to be the key to battling Geico, then and now a thorn in the old-line insurance giant's side. CEO ...