Guinness is returning to the front of an English football shirt for the first time since 1986 after signing a deal with Women ...

It’s almost too easy to make the case that men’s football in England has become overly commercial. At the start of this ...

The first week of July 2025 saw an ABSURD number of shirt launches, mainly in European football. Milan, Barcelona, Ajax, Newcastle, Sevilla... There are over 20 new releases worldwide. Now is the time ...

It is 50 years since Kettering Town, nicknamed the Poppies, became the first English football club to feature a sponsor's ...

Guinness has returned to UK football after signing a historic shirt deal with an English club ...

This article is part of our Kitted Out series, an exploration of the impact of soccer kits on culture and fashion. Last year, Ian Jefferson wrote an email to Bill Henderson, the founder and owner of ...

More Than A Shirt: How Football Shirts Explain Global Politics, Money and Power. By Joey D’Urso. Seven Dials; 384 pages; $31.50 and £22 ON JULY 13TH Chelsea, a team in the English Premier League, put ...

Arsenal have dominated the football shirt arena for the past six years since entering a new partnering with adidas back in 2019. One of the most exciting times of the footballing offseason is shirt ...