If nobody knows your products are the best in the business, you have little hope of succeeding. Advertising what you've got to people who might want it is how businesses stay in the black. The impact ...

Social media companies are soaking up the billions in advertising dollars that once flowed to legacy media companies — a trend that continues to accelerate despite an ever-growing mountain of evidence ...

Journal of the Royal Statistical Society. Series D (The Statistician) The Statistician joined the Journal of the Royal Statistical Society as its Series D from the journal of the Institute of ...

A "halo effect" occurs when a company or product finds marketing success due to its association with a successful company, product or other recognizable element. If the halo effect is used properly, ...